Ignore the Human Element at Your Peril
Ignore the Human Element at Your Peril If you manage a brand, plan to launch a brand, or just wonder what makes great brands work, read this great piece in yesterday’s edition of Advertising Age. The...
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Stake Promises, Not Positions
A brand promise is not the same as a brand position. It is a common nugget of brandlore that the two phrases mean the same thing. They do not, though they are related to each other. A position asserts...
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The Road to and From Memory
Think of memory as a two-way street. First, memory is about storage. Your memory is a place to file away information for later use. Unfortunately, your brain can’t remember everything. If you tried to...
View ArticleBig Brands in Small Business
This morning, I had the opportunity to chat with Jim Blasingame, the Small Business Advocate, on his syndicated radio talk show. I actually enjoy talking about branding for small business because, in...
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From Mad Men to Brand Real
Brands only accrue value through the delivery of exceptional experiences. I had the privilege of writing a piece for the July issue of European Business Review, which was released today. I returned to...
View ArticleBrand Real at Drucker Family Forum
I had the privilege of speaking at The Drucker Business Forum with KPCC’s Matt DeBord on Thursday. The topic was Brand Real. We had a sold out audience who asked fantastic questions. Here’s video...
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The Naming Exchange
Instagram photo by mommysanchez85 I have a confession to make. I am terrible with names. Though I never find it difficult to create brand names for clients, I struggle to remember the name of the...
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